Your company started a blog. That’s great! But how are you driving traffic and how are you turning readers into sales or leads?
Your company is on Twitter. Way to go! But are you building a meaningful following of customers that will promote your company?
How are you engaging an audience on Twitter and starting a conversation with them?
Is your face book page up to date with regular postings?
Social Media Management
Plat4rm Media can take care of all your social media needs. Setting up accounts on all the relevant social media sites and then providing an ongoing management strategy to keep your customers actively involved in your brand. Today marketing isn’t about the hard sell its about starting a conversation with your customers and converting them into a valuable resource who will actively encourage their contacts and friends to use your products and services.
When used effectively, Social Bookmarking sites and Social Networks are great tools to use to spread a message and articles. The first step is to write a high-quality post; the next step is to use Stumble, Digg, and Facebook to spread the message. Plat4rm Media can develop and execute a strategy to produce high-quality, entertaining content that social media users love and value.
No content or message can be guaranteed to go “viral.” However, we can help a company to drive traffic to a site and position itself to gain fans and evangelists by becoming an authority figure in its industry.
Using a wide range of Social Media tools we can provide a great way to monitor your brand and its online reputation. Most importantly we can respond to anyone who is talking about you online.
With over 2/3rds of the worlds population accessing social media that conversation is already happening and Plat4rm Media can make it possible to join that conversation and allow you to talk to your target audience and build a powerful following.
Analytics and Metrics
Without the proper analytics and metrics to measure the success of every facet of the campaign you are flying blind. We can supply a whole range of metrics showing just how well your campaign is going. Here is just a sample of the questions that our analytic tools answer:
How many leads or sales is your blog producing
- How many evangelists and fans have Twitter and Facbeook created
- Who are your evangelists and fans and how can you reward them
- How much traffic have bloggers and Twitter users produced for your site
- What is the conversion rate for each of your social tools
By analyzing these metrics, Plat4rm Media is able to adjust and revise the campaign to maximize ROI.